


The division of roles
This is the same model as Gore-Tex, Intel Inside and Dolby: ingredient branding. It strengthens both parties. FRANS ANDRÉ gains technical credibility, Gaddr gains a shop window that proves the technology works in the real world.
| FRANS ANDRÉ | Gaddr Fashion | |
|---|---|---|
| Is | The brand | The technology partner |
| Owns | Design, brand, collection, customer relationship | AI design, robotics, smart textiles, avatars |
| Appears | On the garment and in the shop | On the hangtag and on this page |
| Sells | Clothes to people | Technology and capacity to brands |
The technology ladder
Technology is added in three steps, not all at once. Step one requires no electronics at all, and therefore no CE marking, no battery and no electronics regulation. It gives ninety percent of the perceived benefit at five percent of the complexity.
Step three is where most small techwear brands have died. We go there last, and only if the garment works just as well without it.
| Step | Content | When |
|---|---|---|
| 1. Passive textile | UPF protection, moisture transport, temperature-buffering fibre, odour neutrality without silver, crease resistance, PFAS-free water repellency | From day one |
| 2. Digital identity | QR or NFC in the label leading to a digital product passport, proof of authenticity, care instruction and resale value | From the New Year collection |
| 3. Active electronics | Heat, sensors, charging | Second half of 2027 at the earliest, and only if the business case holds |
AI in the design process
Gaddr's AI is used for pattern iteration, colourway variants and technical pattern drafts, that is, for trying a hundred variants of the same idea in an afternoon instead of five in a week.
It is not used to replace the decision about what should be made. A pattern a model thinks is good but no human wants to wear is not a pattern, it is a picture.
All AI-generated imagery is marked as AI-generated, and every avatar is stated to be an avatar. That transparency is both a requirement under the EU AI Act and a precondition for a customer believing anything else we say.
3D fit without sample garments
Fit is developed in CLO3D against Gaddr's avatar library. The grading is verified on four body types per size before a physical sample is ordered, which cuts out roughly two of every three sampling rounds.
Sizes XXS to 4XL exist from the first order. It is not an effort we make a point of, it is simply what the grading is supposed to cover.