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Process · 5 min read

Lead time decides, not price

Every quote we have asked for has been about price. Every decision we have made has been about weeks. It took a while to understand.

Published May 20, 2026Francisco Enequi

We started by comparing unit price between regions. That was the wrong question. The difference between a factory in Portugal and one in the Baltics is a few tens of kronor per garment. The difference in lead time is weeks, and weeks are the one thing we cannot buy more of.

Counting backwards

The launch sits 5 to 12 November. The goods have to be in stock by the end of October. That means shipment from the factory by 24 November the year before for production in Asia, or late August for Europe. Counted forwards from today it fits, but only just.

The scarves are the critical path. A woven scarf with a hand-knotted fringe cannot be rushed in the final step, and that one operation pulls the order deadline about four weeks forward compared with what the calculation showed when we counted on garments in general.

The Stockholm archipelago at 59 degrees north. Six rows of islands lie behind one another in receding haze over a lead-grey sea, with low saffron sunlight from the right and a black rock in the foreground.
Stockholms skärgård på 59 grader nord. Sex öräder ligger bakom varandra i sjunkande dis över ett blygrått hav, med lågt saffransgult solljus från höger och en svart berghäll i förgrunden.
RegionMinimum order per styleFreight lead timeDuty
The BalticsAround 1001 to 2 days by road0 percent
Poland300 to 5001 to 2 days by road0 percent
Portugal150 to 3003 to 5 days0 percent
ColombiaVaries25 to 35 days by seaApplies

August does not exist in Portugal

Portuguese garment manufacturing closes for much of August. We sent our first enquiry in August and got an answer in September, which cost us three weeks we had counted on. It was a mistake written in every handbook we had read, and we made it anyway.

  1. Send the enquiry before July, not during August.
  2. Ask for lead time in weeks before price per unit.
  3. Ask what happens if the sample is rejected, and count in an extra round.
  4. Confirm the shipping date in writing, not the production date.

Sources

  1. Sourcing och inköp, kapitel 8. FRANS ANDRÉ, internt underlag, 2026-08-05.
  2. Projektplan och tidslinje, kapitel 14. FRANS ANDRÉ, internt underlag, 2026-08-05.

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