We asked the question because it is the only one that matters when nobody has invested anything. The calculation was done from the top down, against actual price information, not against a desired budget.
| What | Cost | Does ten thousand cover it |
|---|---|---|
| Cheapest documented minimum order: pocket square, 75 pieces | 10 500 kr | No, 500 kr short |
| Scarf 002, 60 pieces | 20 400 kr | No |
| Cashmere scarf, 50 pieces | 29 000 kr | No |
| Cutting plotter and heat press | 12 637 kr | No, 2 637 kr short |
| The whole basic workshop | 25 900 to 33 100 kr | No |
| The whole New Year collection | 430 000 to 490 000 kr | No |
That is the honest picture. Ten thousand does not cover a single one of the six items, and the closest we come is the cheapest minimum order, which is five hundred kronor short.
What it does cover
It covers building the bridge across the minimum order instead of trying to jump it. A paper toile, a couple of fabric swatches, a second-hand plotter, and time. None of those gives us anything to sell, but every one of them makes the first real order cheaper and less risky.
- Build and test the cut in paper and cheap fabric before anything is ordered.
- Buy fabric swatches, not fabric rolls.
- Let the first order be the smallest one that can sell out.
- Sell out before the next order is placed, not after.
A bridge costs less than a jump that fails.
Sources
- Tiotusenkronorsplanen, kapitel 20. FRANS ANDRÉ, internt underlag, 2026-08-05.
- Prototyp och plotter, kapitel 7. FRANS ANDRÉ, internt underlag, 2026-08-05.